Keep It Simple

Communication is deceptively simple.  At its core it consists of a sender and a receiver exchanging messages.  The goal is for the sender and receiver to reach understanding, however static intercepts the message and often distorts it.  When you are communicating with potential customers or clients, static is the last thing you want.

In any type of communication, whether visual or written, the goal is to simplify the message so that the receiver of understands and is equipped to act on it.  Clear, concise written content is key to attaining the goal.  So is uncomplicated design concepts.  Together, they are powerful and have unlimited potential to send a message to your customer or client that is unmistakeably simple.

Whether you need written content and/or web design, you can be sure that I understand the principles behind communications that hits the target and gets results.  Contact me today about your communications needs.

Useability - the Key to Website Success

Useability isn’t a word in the dictionary, however in the world of web design it means everything.  The concept goes beyond a visually striking web design, centering around a user’s ability to navigate your site well enough to reach their goal.

A professional looking website that conveys your brand and image will instill confidence in a visitor, but if they can’t find what they are looking for easily they will leave.   The key to keeping visitors on your site to view what you have to offer is well-designed, intuitive navigation.  This is not as easy as it sounds because users tend to search a site in three different ways: typing the target word into the search function, using buttons to click through pages, or by reading content and following navigation links.  A successful website will offer all three avenues of navigation.

When I design a site, I use design concepts that will provide a strong brand, communicate your mission or product succinctly and create navigation that happens intuitively so the user doesn’t have to think about anything except your product or services.

What Can I Hire You to Do?

With my extensive background first as an administrative assistant with formidable organization skills and currently as a professional communicator, when you hire me as a Virtual Assistant the possibilities are endless.

The first step is to assess the areas of your work that are time wasters.  These tasks are usually administrative in nature and detract from the time you could be engaged in money generating pursuits.  Work that is repetitious in nature that would be handled by a secretary or administrative assistant is a good place to start.

Another way to hire me as a VA to your best advantage is to capitilize on my strengths in writing, editing, web content generation and social marketing.   If you lack experience and knowledge in these areas, mine can fill the gap.

I am a skilled professional so take the first step towards growing your business by contacting me today to discuss your virtual assistance needs.

Why Hire a VA?

Since I work “virtually” using the latest advanced technology and work delivery methods, I have my own fully functional office.  You will save money that you can invest in business growth because you won’t be paying to rent office space and buy equipment plus hire, train and provide benefits such as vacation time, sick time, 401(k), that you would with a regular employee.  And, by using a VA, you can write it off as a legitimate business expense.

And the cost savings don’t stop there.  If I work on a project for only 15 minutes, you will only be billed for 15 minutes.  You will receive a detailed report showing each project assigned, what was accomplished and how much time was invested in the project.  With complete control over the amount of time I spend on your projects, you can manage your budget with ease.  Best yet, you never have to wonder if you have enough work to keep an employee busy.  The amount of hours worked is completely in your control.

Digital Communication Excellence

Reach your online audience with captivating content, stunning web design and online social media with Ericka Watson’s professional experience and expertise in content creation, management, and web and blog design.

Captivate with Content

Whether you are seeking to communicate online or in print, captivating content is key to reaching your audience.

Online communication for the start-up or small business is my niche.  As a professional internet and intranet content manager with two top-ten U.S. newspapers, I will put my experience to work for you including:

• Writing for the web
• Blogging
• E-Newsletters
• Search engine optimization
• In-depth user research and analysis
• Keyword research
• Web content design and management
• Technical communication
• Online community forums
• Editing & proofreading

In today’s market place, the people you are trying to connect with are overloaded with information, advertising and navigating the virtual world.  They are busy and want short bits of information fast.  And they want it to be organized and easy to find. Give them what they want with excellent content that gets the message across and captivates them.

Let’s Communicate

You life. Communicated.

Ever thought of life as one big pool of communication?  Whether we talk, write, or use visual design, throughout life, we are communicating.

What do you want to communicate … to your customers or clients?  To your friends and family?  No matter which part of life you seek to communicate - business or personal - Life. Communicated Blog is written by Ericka Watson, a professional communicator with a passion for excellent written and visual communication.

Full Service Print Creations

To run your business or manage your blog effectively, you need more than a website.  That’s why I design logos, business cards, newsletters, attractive brochures and other print communications to match your online presence.  By creating a professional brand, you will attract new customers - and isn’t that the bottom line?

Smart Design to Fit Your Budget

A website with striking design, cool functionality and memorable content does not have to cost a fortune.

I customize powerful Studio Press WordPress themes to suit your website or blog needs.  Each theme is fully loaded with attractive features and functionality.  Not only will you save money up front on design fees, a built-in content management system will save you money over time by giving you complete control over adding, deleting or updating your site’s pages, which means you won’t have to pay someone else to do it for you.*  When you purchase a design package I offer basic WordPress instruction, making it so simple that even if you consider yourself computer-challenged you will be empowered to manage the content of your site.

*  If you would rather leave all the work to me, you have the option to chose a design package which includes monthly hosting and domain registration, website or blog design, and an affordable maintenance contract.

Get Top-notch Talent to Grow Your Business

Our partnership doesn’t have to stop with the design of your web and/or print communications.  Nor does it have to begin there.  You can hire me as a Virtual Assistant at any time to help you grow your business while saving you money.

I am a highly skilled independent entrepreneur who provides you with professional services according to your needs. You can hire me to complete almost any administrative task, including:

• Social media such as blogging, posting to forums, and participating in the online community through Twitter, Facebook, LinkedIn, Digg, and other social media sites.
• Maintain your website
• Fulfill or take orders
• Write, edit and send business communications, newsletter, letters, cards or proposals
• Create expert presentations
• Public relations

VA Questions & Answers

Why Hire a VA?
What Can I Hire You to Do?

The bottong line:  A Virtual Assistant is a smart investment that will help you grow your business while saving you money.  Contact me today to discuss your administrative needs so my skills can free you up to focus on strategic business growth.

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