Keep It Simple

Communication is deceptively simple.  At its core it consists of a sender and a receiver exchanging messages.  The goal is for the sender and receiver to reach understanding, however static intercepts the message and often distorts it.  When you are communicating with potential customers or clients, static is the last thing you want.

In any type of communication, whether visual or written, the goal is to simplify the message so that the receiver of understands and is equipped to act on it.  Clear, concise written content is key to attaining the goal.  So is uncomplicated design concepts.  Together, they are powerful and have unlimited potential to send a message to your customer or client that is unmistakeably simple.

Whether you need written content and/or web design, you can be sure that I understand the principles behind communications that hits the target and gets results.  Contact me today about your communications needs.

Useability - the Key to Website Success

Useability isn’t a word in the dictionary, however in the world of web design it means everything.  The concept goes beyond a visually striking web design, centering around a user’s ability to navigate your site well enough to reach their goal.

A professional looking website that conveys your brand and image will instill confidence in a visitor, but if they can’t find what they are looking for easily they will leave.   The key to keeping visitors on your site to view what you have to offer is well-designed, intuitive navigation.  This is not as easy as it sounds because users tend to search a site in three different ways: typing the target word into the search function, using buttons to click through pages, or by reading content and following navigation links.  A successful website will offer all three avenues of navigation.

When I design a site, I use design concepts that will provide a strong brand, communicate your mission or product succinctly and create navigation that happens intuitively so the user doesn’t have to think about anything except your product or services.

Let’s Communicate

You life. Communicated.

Ever thought of life as one big pool of communication?  Whether we talk, write, or use visual design, throughout life, we are communicating.

What do you want to communicate … to your customers or clients?  To your friends and family?  No matter which part of life you seek to communicate - business or personal - Life. Communicated Blog is written by Ericka Watson, a professional communicator with a passion for excellent written and visual communication.

Corporate Communication - It’s a Big Job

Regardless of company size, keeping staff well-informed and motivated to accomplish the mission are just a few of the goals of the corporate communicator.  Fortunately, the many tools available to communicators today make the job more manageable.

Whether you communicate through print medium, the internet, an intranet, a corporate blog, employee print or e-newsletters, my corporate communications experience will bring a spirit of excellence to your employee communications - both in print and online.

I’ll create a highly useable intranet to inform your employees of company news, connect with the mission and vision of your company, answer a question, and/or help them complete tasks easily and efficiently. In print, I’ll design and write an informative company newsletter, benefits brochures, employee manuals, and company reports.

While you focus on the strategy, I’ll deliver it to your staff in the medium of your choice.